In today’s article we are going to go over different Corporate Social Responsibility (CSR) Key Performance Indicators (KPI) examples. CSR can be measured in different ways depending on what your company or brand is trying to achieve and which are its main goals. We are going to go over different metrics and KPIs in which you can measure the performance of your corporate social responsibility strategies. We are also going to share some of our best practices when it comes to measuring the performance of your CSR initiatives.
Before getting started on the CSR KPIs examples, we have to mention that there is no right way to measure the performance of your CSR strategy. Currently, there is not a “one way fits all approach”, as CSR is very unique and tends to bind and integrate solemnly to your own organization’s main activities and potential growth areas. Therefore, measuring the performance on your CSR strategy and campaign is not a standardized practice and it needs to be adapted to your own business particularities, views, goals and business model.
Measuring the performance of your CSR Strategy also depends on the current strategies you are doing, as there are many ways in which you can incorporate corporate social responsibility and make it part of your business. For example, as an organization your main CSR focus could be to take care of your employees and reduce the overall negative impact on the environment. All these aspects require different strategies, approaches and metrics in which you can evaluate the performance of your CSR initiatives.
We tried to categorize different KPIs based on different CSR goals. Let’s get started on learning more about different CSR Key Performance Indicators (KPI)s and CSR metrics.
CSR Key Performance Indicators Examples
When working in CSR (as in any other business related activity) there are some metrics that need to be considered and taken in consideration so we can see and evaluate the progress that has been done over a longer (or shorter) period of time. To evaluate and see the performance of our activities, we can measure them using different key performance indicators. Here are some examples of Corporate Social Responsibility Programs and different ways of measuring their performance or KPIs.
Employee Engagement KPIs
- Employee Satisfaction – The percentages of employees that were happy with [a project, overall work or what is being researched) after an internal analysis has been conducted.
- Employee Engagement – The percentages of employees which are engaged in a given project, activity or daily work. (after different internal analysis were conducted)
- Employee Volunteerism – Number of hours volunteered by employees.
- Diversity & Inclusion – helps create a welcoming company culture (usually conducted with the use of employee surveys). Please take note that it is absolutely important to ask for consent and permissions when doing surveys as not everyone is willing to participate.
- Employee Net Provider Scores (eNPS) – Simple formula: Employee NPS = (promoters – detractors)/ total respondents (usually used for customers but has been later updated and used for employees as well)
- Employee Turnover Rate
- Job Creation and Skills Development
Customer Engagement KPIs
- Event Participation – how involved are customers to the events you potentially host.
- Feedback and Involvement – how involved are your customers. Do you know why they like or why they choose your products or services? Do you know what your customers are really saying about your business?
- Return Rate or Customer Retention Rate
- Consumer data protection and privacy
- Fair and ethical marketing.
- Complaints and Resolving Complaints
Digital Customers Engagement KPIs
- Interactions on Social Media Platforms – this includes but does not limit to: likes, shares, comments and other interactive digital methods.
- Bounce Rate – the overall bounce rate on the website or on different landing pages. This can be measured using different tools or different reports. For example: Google Analytics
- Monthly Active Users – the numbers of users active on the website over a certain period of time. This helps in analysing and interpreting different trends.
- Community Participation and Involvement
- Contribution to Society
- Development and access to Technology
- Sustainable Consumption
- The Sustainable use of available resources and finding better alternatives.
- Making better use of the available resources
Environmental Metrics KPIs
- The consumption and use of energy
- Overall Emissions
- The use of water and materials
- Effluents and Waste – percentage reduction in waste and emissions
- Overall Biodiversity
Financial and Profit Returns
- Revenue growth
- Percentage increase in market share
- Healthy cash flow
- Social Return Of Investment – SROI.
Please keep in mind that the CSR KPIs examples mentioned above do not contain all the ways in which CSR can be measured. They are only some general examples in which you can consider measuring when working on your corporate social responsibility action plan.
Do you need help identifying your CSR KPIs?
Please keep in mind that if you need help in creating your Corporate Social Responsibility or Sustainability Strategies, we can help you or your company in finding the right goals for you as well as help identify the Key Performance Indicators to measure the performance of your efforts. Please do not hesitate to let us know if you need any help. You can contact us here or schedule a call with the CSR Growth team to get started on your Corporate Social Responsibility strategy.
More Learning CSR Resources
If you are interested in learning more about how to measure the performance of your CSR and Sustainability strategies, we have written an interesting article which you can find here. This article goes over different ways in which you can measure the performance of your campaigns but also what is important to consider no matter where you are in your CSR journey.
To learn more on the subject, please consider checking out the following articles:
- What is Corporate Social Responsibility (CSR) and Why Does it Matter in Business?
- The Growth of Corporate Social Responsibility in the Recent Years. How Should Businesses Adjusting their Strategy in 2021
- Common Myths and Concerns about Corporate Social Responsibility (CSR) – Explained
- Corporate Social Responsibility (CSR) Seen From The Customer’s Perspective