Taking a Stand on Corporate Social Responsibility (CSR) During a Pandemic – How Should Your Business Adjust

The Coronavirus outbreak has taken the world by surprise in 2020 and it brought many challenges and issues that a lot of us are trying to recover from.

The second outbreak is just starting and, just like everyone else, we are taking a stand and adjusting our strategies to all the external factors that influence the way we do things. Right now, we are working on choosing and defining how to act during these times of great uncertainty. 

As a collective, what we did until now, it is no longer enough in order to make sure the situation we had before will not happen again in the future. We are choosing to learn from the experiences we have gathered, in the first episode of the coronavirus, and share our insights and knowledge with you. 

From a business and clients perspective, in the first wave of the coronavirus, we saw mixed results. Some businesses were greatly affected while and suffered a lot of losses while some businesses had massive increases in performance. We can only predict what the second wave will bring along, but without a doubt, we must change the way our current businesses are running and learn to ride the wave of uncertainty until the sun clears out again. 

In Today’s article, we will share our experience on how Corporate Social Responsibility (CSR) should be adjusted during a Pandemic. Some of the most important questions and topics we will go over are as follows:

  • How is CSR perceived in a time of great uncertainty? 
  • How should your business adjust its CSR strategy during a pandemic?
  • Should your Business Stop Your CSR plan during a pandemic?
  • Should your Business get more involved in CSR during a pandemic?

Before standing, we would like to mention that CSR is not a new practice, but it has gained more popularity in recent years because it has the capacity to not only create great change but improve the image of a company, while increasing profits and revenue numbers as well.

How is CSR perceived in a time of great uncertainty? 

One of the premises of CSR is that companies, in a way, have a moral standpoint from where they can go beyond their financial situation and help drive change that will benefit the society.

To take example, CSR practices and strategies have been implemented by the major companies in the world since before an unfortunate event, such a pandemic.

Now, more than ever it is required for companies to rethink the way they are running their business and help drive change where it is needed the most.

Without making a too dramatic statement, CSR during uncertain times is viewed as a small light growing inside of a tunnel, when used towards the people, places, communities and ways it is needed the most. 

Corporate Social Responsibility, during a pandemic is absolutely needed.

How should your business adjust its CSR strategy during a pandemic?

At CSRgrowth.com, we strongly agree that if you have all the resources available, it is more than ideal to help drive change especially in a time like this.

There are so many ways in which your company can help drive change and make a difference and we, the team at CSRgrowth.com, can contribute. 

During the times that we are living, we can see first hand the issues that a lot of us are dealing with, on many levels. 

Without oversimplifying it, this helps us, as the first step towards identifying where your company can place its CSR strategy and plan is by finding the most common problems that people face during a pandemic.

The second step is lining your business values and culture towards a cause you and your business believes in. 

Among the final steps, lie in making up the strategy and executing it.

Should your Business Stop Your CSR plan during a pandemic? Or Should your Business get more involved in CSR during a pandemic?

We are firm believers that your CSR strategy during a pandemic should not stop and in fact, we believe that this is the best time to start implementing and thinking of a strategy and plan for the upcoming months.

Some of our reasons why we do not think that your CSR efforts should stop during a pandemic are as follows:

  • A well built CSR strategy helps create and enforce positive input (much needed in a time of great stress)
  • A CSR practice encourages a positive outcome and helps others be more confident about the future
  • Helps your Company reposition itself differently during these times

During a pandemic, your CSR efforts should be amongst the first things you consider while expanding your plans the years to come. If your business plan for the next 5-10 years does not include a well written CSR plan, your business is missing a lot of potential.

One of the phrases we use time and time again to highlight our point is that: 

The CSR efforts you make (or don’t make) in your company say a lot about your business.

And this applies even more during a time when the world is going through massive changes and moments of unclarity.

Conclusion

We know that the world is facing a time of distress but this should not stop us from evolving. What is happening around us should encourage us even more to create a greater change and look forward to optimizing our internal processes in order to come out of this: stronger, wiser and more prepared for the future.

What we are going through, is forcing us to look beyond ourselves and learn to include innovative ways in which our leaders, our mentors and our businesses can drive change and make an everlasting difference for the next generations. 

Our mission at CSRgrowth.com is to help businesses bring and create sustainable change. We encourage our clients to reshape the way they integrate CSR in their business practices today and offer clear directions and plans on what they can change.

Our team is wishing you and your family to stay safe and stay well.

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