In our last article, we’ve covered how Business Culture and Corporate Social Responsibility (CSR) practices go hand in hand.
We have defined what is Corporate Social Responsibility (CSR) and Business Culture and we’ve created interesting graphics that underline what are the main benefits of using these practices in Business.
To better share the knowledge, we have categories the benefits of Corporate Social Responsibility (CSR) and Business Culture in the following ways:
- Customer Success
- Leadership Style & Management
- Performance & Growth Perspectives
For more information, you can find the full article here. where you will find the details clearly presented.
In Today’s article, we will cover Corporate Social Responsibility seen from the Customer’s Perspective. Our main points will be about:
- The Value and Importance Your Customers Bring to Your Business
- How are Your CSR efforts being perceived by your Customers
- How do You Efficiently Communicate Your CSR Strategy to Your Customers
- Tips for Better Communicating your CSR Message
The Value and Importance Your Customers Bring to Your Business
Let’s face it. Your Customers make up your Business. The Role of Customers in any Business is extremely important. If a Business doesn’t take care of their customers, there is a high change that that company will likely fail in the long term. Why is that? Why are Customers so Important and what happens to an organization that doesn’t look after it’s Customers?
First of all, we have to understand the Roles of Customers in any Organization. The following aspects will be a little bit obvious to some, but they need to be mentioned as an introduction towards our main topic.
Here are a few Roles of Customers – Their Value & Importance can be seen as follows:
- Business Expansion – As long as your company has customers, you can consider expanding your Business.
- Long Term Vision and Strategic Planning – They dictate your future, your procedures and operating goals.
- Profit & Revenue – This is the reality. Without Customers and without a supply and demand chain, businesses wouldn’t even be around.
These are just a few examples, but as we can see, Customers can be considered the Core of your Business.
The way you take care of your Customers, will dictate how long your Business will be around.
How are Your CSR efforts being perceived by your Customers
First of all, it’s important to mention that this really depends on the type of CSR Strategy you have. Alongside this, what also makes a difference is how you deliver your message and how it’s being perceived and interpreted.
Since, in CSR Strategies we don’t have a “one rule fits all” approach, as everything is being individualized by the type of Business, the Values, Mission & more, we are describing how your CSR efforts should BE perceived by your Customers. Here are our points:
Your CSR Efforts Should:
- Motivate and Inspire your Customers
- Encourage your Customers to Contribute & Make a Difference
- Boost & Encourage the Credibility of your Company
- Support further Growth, Development and Learning
How do You Efficiently Communicate Your CSR Strategy to Your Customers
The CSR Strategy you use should be easily understood by everyone at any age. If a kid doesn’t understand it, it means that you are doing something wrong. We’ve seen CSR strategies that don’t have a clear message, that are rather ambiguous than straightforward and we don’t want that. A CSR Strategy should be clear, on point and with a strong message.
Communication is not only what you say, but rather how you say it and how it’s being understood.
Tips for Better Communicating your CSR Message
Get Your Customers Involved
No matter the Business you are running, you have to listen to your Customers. More often than not they are telling you (most likely indirectly) what you are missing in your product or service. As we’ve seen in the first part of the article, your Customers are the Core of your Business and they bring valuable information.
An important step in communicating your CSR message and strategy is to reach out to your Customers and Get them involved. What are they missing? What are they hoping to see? Where is room for improvement? How are your company’s activities being reflected in CSR?
Can you improve your practices? Listen to your Customers.
Understand What Your Customers Value
What do your Customers Value? Why are they choosing you and not your competition? What are the biggest perks you offer? These are tough questions, but we’ve seen the answers make a difference and create a new direction.
What Can your Business Say that your Competition Can’t?
While getting your Customers involved is amazing, it’s more often times that not, not enough. Get everyone involved. Your employees, your stakeholders, your accountants, your marketing team. Request Feedback and don’t be afraid of criticism.
Focus on Problem Solving
We’re sure your company can solve some problems that other companies can’t. Why don’t you start there? There is always room for improvement and there is room to make things better. Ask the tough questions. What are the biggest problems the world is facing? How can we contribute? What are the most complicated issues we’ve had? Can we help other companies in this direction?
Boost Engagement & Creativity
Don’t be afraid to make a scene. Don’t be afraid to create everlasting Engagement and Creativity. Your Business needs to start somewhere, why not be bold about it?
In Conclusion, this article wanted to highlight how CSR can be perceived from a Customer’s perspective and how everyone can get involved when creating Corporate Social Responsibility Strategies.
Stay close, as in the next article we will cover the biggest mistakes business owners make today.